[Startup] – Top three legal issues you should know before starting an online business

[Startup] – Top three legal issues you should know before starting an online business

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Thinking of starting an online business? Here are three key legal issues you need to consider before you start an online business (such as e-commerce) in Hong Kong. This may help you stay out of potential trouble that can be avoided.

1. Product Description

We understand that you are eager to highlight all the good things about your products. However, you should always be careful not to misrepresent or lie. A false or misleading trade description of the products, such as quantity, composition, origin or price is illegal under the Trade Description Ordinance (Cap. 362). In addition, there should be no misleading omission of material information regarding the products.

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